the final person is rob friedman. come on now. [applause] he's the cochairman of lions gate and producer of governor schwarzenegger's latest. but a long career in industry, chief operating officer of paramount and created some entertainment, where he created the twilight series. he's also very, very good in the special olympics movement with a pile of folders from the special olympics coordinating. without further ado, thank you so much for coming. we will get rolling. [applause] the topic of the panelists innovation they think the entertainment industry at this moment is sometimes seen not just as a source of innovation, it's in the way filmmaking change the resolution but also sometimes the bad and i think there's a studio system has great success as one of the big top-down story sometimes it industries. grapevines like the figuring things out any moment when the media environment is disrupted by kids that buy phones for u2. i will throw this on to you first cannot you navigate the transformation. >> first of all, anyone who's b